Online Brand-Building is the process to integrate the entire online buying, browsing & conversion process into one continuous communication that is relevant to the consumers. A great online Brand Building process can work wonders if and only if the brand experience that results from the consumer integration is delightful.Importance of InternetLast few years have shown tremendous growth in Internet users and the way social networking and business networking can be used to provide infinite business opportunities worldwide. On Dec 31, 2000 the total number of internet users was only 360,985,492 including 4,514,400 in Africa, 114,304,000 in Asia, 105,096,093 in Europe, 3,284,800 in Middle East, 108,096,800 in North America, 18,068,919 in Caribbean & Latin America and 7,628,480 in Australia.According to the latest data of internet users, the total internet users worldwide are 1,581,571,589 which is almost thrice the number on Dec 31, 2000. The latest trends for internet users is 54,171,500 in Africa, 650,361,843 in Asia, 390,141,073 in Europe, 45,861,346 in Middle East, 246,822,986 in North America, 173,619,140 in Caribbean & Latin America and 20,593751 in Australia.The total population of world is 6,710,029,070 which means the penetration of internet is about 24% & growth is 338% during 2000-2008.Online Brand-Building Process1. Online Visual Appearance
2. Social Media Optimization
3. Press Release, Article Release and Video Release
4. Brand MonitoringOnline Visual Appearance : Online Visual Appearance of any business/product/service is consisted of two main features:A. Website Development: Developing a website for listing products & services is very important to present amongst the prospective customers. At the same time some importance must be paid to provide details of existing clients, company values and other details of the organization. The Website must be so informative that almost every visitor can be turned to a client.B. Online Banner-Ads on various targeted Websites help to establish the brand in short span of time by reaching to the desired market share easily. Banner-Ad is graphical web advertising, which provide a great amount of creativity to present the business.Social Media Optimization : Social Media Optimization is a part of Website Marketing & Website Promotions that can be very huge subject to take care and we only have so many hours every day, so try to work on only best tricks of Social Media Marketing. It includes using Social and Business Networking, Social Book Marking & Blogging.A. Using Social & Business Networks: Social Networks like Myspace, Facebook, Twitter, Orkut and Business Networks like LinkedIn can be used to setup a profile of companies to increase its Brand-Value and visibility.B. Social Book Marking: Use best Social Book Marking Websites like Delicious, Digg, Reddit, Diigo, Clipmarks, Stumbleupon & Propeller to tag website with relevant keywords.C. Blogging: Creating blogs or web logs using WordPress, blogger, ibibo, livejournal, bebo, vox, live space by msn and yahoo 360 should be used to post content related to products & services offered. Make sure to mention a link to the website without making much stress otherwise that may be termed as a spam.Press Release, Article Release & Video Release : Using Websites like Freepressrelease, prlog, pressreleasepoint, i-newswire, pr.com can be used to make press-releases of recent activities in the organization.Using EzineArticles, a1articles, articlebiz, articlebase, selseo can be used to submit articles regarding to your industry and acquiring few backlinks.YouTube, revver, blip, dailymotion, motionbox can be used to upload videos regarding to your products & services catering information to the desired target market and impress them with creativity.Brand Monitoring : Using tools like Google alerts, twitter search & filtrbox, external discussions about the company, services and products can be easily monitored, thus Brand image on internet can be tracked and improved taking criticism positively and constructively.Benefits of Strong Online Branding1. Lasting Impression
2. Customer Loyalty
3. Perception of Quality
4. More Traffic & Business OpportunitiesLasting Impression : Strong Online Brand Building gives a lasting impression & help to get super rewarded for individuality.Customer Loyalty : People build a close bond with brand identities and in addition they will often refer products to friends & family.Perception of Quality : Strong Brand always gives a perception of quality about products to the potential customersMore Online Traffic & Business Opportunities : Good Online Branding provides more quality traffic & business opportunities to make sales online.

Restaurants need to encompass considerable marketing avenues for the sake of success. Without publicity and marketing, there are chances that the restaurant may not survive in the market. But with thorough planning and enactment, the restaurant’s promotion can grab the customer’s attention just like that.

The restaurant business is quite tough. It is difficult for the owners to flourish in this thrift and with very low profits. Restaurant owners are enthusiastic about food because not much profit is left after paying all the mandatory expenses like produce, wages, upkeep, and maintenance. Better so than eternally, restaurants publicity and marketing are necessary.

Some restaurant owners thoroughly expand their profit margin by contracting their business prototype and resemblance to others, assembling a franchise, spreading their reputation, and cultivating a future passive income. While others choose to concentrate on their flagship eatery, trusting that quality over quality is vital for drumming up future business.

Smart advertising encourages the restaurant owner to create a good reputation in the market and reach customers who might not even have heard about the restaurants near them. It also promotes the restaurants with discounts, offers, special occasions, and new items to the menu.

For marketing purposes, the best way is social media. Whether people are seeking someplace to dine in safely or looking for the best takeaway service, they turn on the social media app. The more the traffic drives to your specific website or page, the more you will succeed in this business.

What the advertising brings to the restaurants

It helps to target customers, as if the customers like the taste of the food at a specific restaurant, they will start recommending that place to their colleagues and friends. Advertising helps target particular types of customers and proves to be more effective.
Advertising certainly helps to stay competitive in the business. The competitors will be advertising their specific establishment to the customers. They will assume that the establishment has lacked publicity, is less thriving, and offers less than the other competitors.
Publicity and advertisement are thoroughly an investment. If the restaurant owner is investing wisely, they will surely profit from that. But the amount to be spent on publicity depends upon the area and type of restaurant. Usually, casual and family-specific restaurants do not spend more on advertising, while fine-dining restaurants spend more because they must create a lavish image.
Publicizing can certainly help to develop crucial aspects of the restaurant’s reputation. Advertising fetches the customers by creating the business’s reputation in the community.
Hiring a marketing agency can reduce almost all of the burden regarding advertisement. A good social media marketing agency can maintain whatsoever the name’s niche and aesthetics through social media. Great brand recognition can lead to more followers, leading to more traffic to the site and a boost in orders.

So you’ve joined an MLM company and you’ve been told to make a list of your friends and family and invite them to take a look. Congratulations! You are a few months away from being an All Star Player in the NFL (No Friends Left).It’s really surprising that we are in the age of technology, with YouTube, MySpace, Facebook, and Twitter, yet almost every MLM company that comes to market seems to teach the same outdated marketing principles to all of their new affiliates. Sometimes I wonder if its because the owners of these companies have all come from the industry 30 and 40 years ago. Perhaps they have never been introduced to the new era of networking.Fortunately enough for you, you’re reading this article and you can learn exactly what you need to do from day one instead of doing what everyone else is doing – 99% of them will never make it to the top. In fact, statistics show that most will never make enough money to even pay for their autoship.Every 6 and 7 figure monthly earner applies strategies similar to the ones laid out in this article.Firstly, the reason that companies tell their affiliates to do the friends and family route is based upon the fact that most people that start a home based business only have enough money to pay for their starter package. When their second or third autoship comes and they haven’t sold any product yet, they panic and opt-out of the program.Let’s face it, it doesn’t matter what industry you are in, if you plan to make $100,000 or more in any industry, it takes work, it take focus and it takes developing the right skills. Most stories you hear about people going from zero to hero in the industry typically happen after they have implemented the information in this article into their businesses.Step 1Purchase YOUR NAME as a domain name. If it is not available get “whoisyourname.com”Step 2Purchase a marketing platform that will get you lead capture pages up and running. Preferably one that will incorporate videos. Start getting trained on REAL MARKETING principles. Invest a few hours a day into your training and learn how to generate quality leads for your business. You will be able to learn how to brand yourself as a leader and attract people to call you.Step 3Find yourself a mentor.Step 4Get an autoresponder. One that has the best deliverability rates. You will need a tracking system to monitor your ad campaignsStep 5Get some professionally done photos with a variety of different smiles, poses and expressions.Step 6Write out your personal story of how you got started in the industry and why.Step 7Set up a personal website or blog that tells your story. Include lifestyle photos, videos and/or an audio track. Offer tools, tips and training on your website. As you are learning new marketing strategies and start getting results – post these results onto your website or blog. If you can’t afford a website or a hosted blog, use MySpace to start.Step 8Surround yourself with positive people and professional marketers and plug into some type of weekly mastermind group. Remember that in order to be a top income earner you will need to develop your leadership skills.If you want to get started RIGHT from the very start you will need to separate yourself from the hundreds of thousands of other affiliates that are in the industry. This will start by developing your own brand – ahead of the company that you are about to market.